Content

Why Unique Content Is Important for SEO in the Age of Generative AI

If there’s one thing that the past several Google algorithm updates have taught us, it’s why unique content is important for SEO. Original content provides value to your audience, ranks higher in SERPs, and helps you to grow authority within your niche.  However, crafting unique content can also be, well, slow. Given how long it […]

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How Many Keywords Should I Use for SEO per Blog Post?

As marketers, content creators, and website owners, we all want to make our content more visible. In this quest, keywords play a vital role. They act as signposts in online content, guiding readers and search engines through your valuable content.  Naturally, when it comes to keyword usage, a common question arises: “How many keywords should

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Paid vs Owned vs Earned Media: Definitions & Examples

Did you know that in 2022, global digital advertising spending reached a staggering $626 billion spanning multiple marketing channels? This figure highlights the significance of media in today’s marketing landscape. With a wide array of digital marketing channels to choose from, the success of your business hinges on your ability to navigate through a sea

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Want to Know How to Create a Content Plan? Follow These Simple Steps

You can’t count the number of days your team spent brainstorming, discussing, or mapping out a content strategy—but you got it done together. Now, with all your goals and guidelines fleshed out, it’s time to tackle the next step: a content plan. But you may have hit a wall. Knowing how to create a content

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Content Marketing: How to Increase Sales Without Blowing Up Your Budget

With inflation on the rise, small businesses remain on the hunt for marketing strategies that will compete without breaking the bank. If you think there’s no hope when brand giants and their bloated marketing budgets are in the picture, think again. Content marketing is the ace up your sleeve. It has long remained the most

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