If there’s one thing that the past several Google algorithm updates have taught us, it’s why unique content is important for SEO. Original content provides value to your audience, ranks higher in SERPs, and helps you to grow authority within your niche. However, crafting unique content can also be, well, slow. Given how long it […]
Why Unique Content Is Important for SEO in the Age of Generative AI Read More »
With 2024 getting closer, manually posting your social media content across multiple accounts wastes your time and energy. Social media scheduling is the obvious solution, allowing you to consistently post high-quality, pre-planned content that gets the engagement you’re looking for. In this article, we’ll look at how to schedule your social media posts with a
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Content optimization in SEO is the process of improving your content to boost its performance and give it the best chance of meeting your marketing goals. Whether you’re publishing a blog, sending out an email marketing campaign, or converting leads through your website, content optimization needs to be a part of your content marketing strategy.
Content Optimization in SEO: Best Practices to Follow Read More »
Adding an image to your content can boost user engagement by as much as 650%. Make that a video, and your content is 1,200% more likely to be shared than text and image combined. Visual marketing is playing a bigger role than ever in digital marketing—but what exactly is that role? Understanding the importance of
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While 98% of businesses utilize written content as a part of their marketing strategy, far fewer manage to publish content on a regular, consistent schedule. Unfortunately, erratically published content—the result of the lack of formal content marketing processes—is unlikely to yield the results you’re hoping for. Consistent brands are the ones who succeed, and what’s
Content Marketing Processes: Everything You Need To Know Read More »
In today’s digital landscape, search engine rankings can make or break your business—but how much is ranking on Google truly worth? A quick search reveals that businesses can spend an average of anywhere from $500 to $20,000 per month on search engine optimization (SEO) services promising to boost their rankings. What these numbers don’t reveal,
Average Cost of SEO Throughout the Ranking Journey Read More »
From Google’s helpful content updates to easy access to conversational AI tools such as Chat GPT, there are plenty of trends out there—all with the chance to affect the efficacy of your SEO strategy. However, trends aren’t the be-all and end-all of SEO, and many core SEO best practices remain not just relevant but essential
Need Search Engine Optimization Consulting? Try This Checklist Read More »
Whether you’re looking to bring organic traffic to your website, generate more leads, or create brand awareness and trust, it’s well worth it for businesses of all sizes to invest in a solid SEO strategy. Depending on the size of your team and budget, you might be weighing up the pros and cons of working
5 Benefits of Hiring an SEO Expert (And How to Go About It) Read More »
