Online success hinges on constant improvement through monitoring and reporting. However, the strength of reporting is contingent on the precision and integrity of the SEO data you rely on and the diversity of presentation options. This is why you need the best SEO reporting tool.
As an SEO and content marketing agency, we spend a lot of quality time with data. We’ve combined our experience with data and our SEO experts’ cultivated expertise with tools to assemble this list of the best SEO reporting tools for your success in 2024.
Ranq-ing the best SEO reporting tools for 2024
There are many reporting tools, each bringing distinct features to the table. Some excel at comprehensive keyword tracking, while others shine when it comes to the many different ways you can manipulate data presentation. The ones below are the most well-rounded and balanced tools in terms of features and functionality.
Best free SEO reporting tool: Google Analytics
If you’re looking for unparalleled insights without breaking the bank, the best SEO reporting tool remains our steadfast champion: Google Analytics. Relying on Google Analytics proves not only practical (as it’s free) but also strategic, considering Google’s unrivaled dominance as the most preferred search engine.
Key features
- Access to multiple types of auto-generated reports
- Organize and deploy tags, tracking, and analytics
- Build and analyze custom funnels
- Machine learning-based smart goals
- Strong integration capability with other Google products and partnered products
Pricing
Google Analytics is free. However, the free version has limitations on customization, and users may need to upgrade to Google Analytics 360 for more advanced features. This is only recommended for really expansive enterprise-level websites.
Pros and cons
Pros:
- It’s free
- Provides real-time data
- Allows building custom funnels for evolving strategies
- Seamless integration with other products
Cons:
- Can be overwhelming
- Free version limits custom variables
- Free version uses data sampling
- No real customer support
Most detailed SEO reporting tool: Semrush
With the range of tools Semrush has in its arsenal, it’s no surprise that it also offers the most detailed SEO reporting tool with an unparalleled depth of analysis. We love Semrush because it allows you to drill down into the minutiae of SEO metrics. This enables you to create highly elaborate and effective strategies for your websites.
If you’re a small business and want to manage your own SEO, Semrush is one of the best SEO tools out there. Of course, if you’re interested in reporting, it will help you generate in-depth reports, offering a clear and detailed analysis of various aspects crucial for success.
Key features
- Comprehensive keyword research
- Competitor analysis
- Site audit
- Backlinking analysis
- On-page SEO checker
- SEO writing assistant
Along with the ability to generate customized reports to present critical metrics and insights, Semrush leaves practically no SEO, marketing, or even advertising aspect uncovered.
Pricing
There are three main tiers: the Pro, Guru, and Business plans. In terms of reporting, the Pro plan is priced at $129.95 per month and includes five projects, 500 keywords to track, and 10,000 results per report.
As you scale up to the Guru Plan at $249.95 per month and the Business Plan at $499.95 per month, advanced features like historical data, branded PDF reports, and extended limits on projects enhance your reporting capabilities.
Pros and cons
Pros:
- Wide range of tools
- SEO writing assistant makes SEO content easy
- Evaluates search intent
- Ample reporting allowances per day
Cons:
- Only one user per account
- Pricey compared to similar tools
We’ve covered Semrush for its reporting capabilities. If you’re interested in tools, read more about Semrush features, pros & cons, and pricing of the best SEO tools for small businesses in 2024.
Most feature-rich SEO reporting tool: Ahrefs
As we said earlier, the strength of your reports depends on the integrity of your data, and when it comes to data reliability, no other tool is like Ahrefs. We count on Ahrefs for its unparalleled backlink analysis and competitor analysis capabilities as well as uncovering link-building opportunities.
Key features
- Site Explorer and Keyword Explorer
- Backlink Analysis
- Content explorer
- Rank tracker
- Site audit
- Content gap analysis
These are just some of the many features that make Ahrefs a powerhouse for detailed, customizable, and actionable SEO reporting.
Pricing
Ahrefs offers four pricing tiers. The Lite plan at $99 per month provides essential reporting tools like Site Explorer and Rank Tacker, ideal for freelancers.
Standard and Advanced plans, priced at $199 and $399 per month, respectively, extend these features with additional functionalities, such as Alerts and Batch Analysis, suitable for small businesses.
At $999 per month, the Enterprise plan, designed for agencies, includes comprehensive reporting capabilities like White Label Reporting and API Access.
Pros and cons
Pros:
- Provides reliable data from not just Google but nine other search engines
- Offers traffic potential metric
- Offers link analysis and broken link building
Cons:
- Can be overwhelming for the non-technical folks
- Pricey compared to similar tools
- Ungenerous reporting limits
Learn more about Ahrefs’ detailed features on the best SEO audit tools of 2024.
Best SEO reporting tool for competitor analysis: Moz Pro
Moz Pro is a highly recommended SEO reporting tool for competitor analysis. It offers a comprehensive suite of tools that allow you not just to understand your competitors’ strategies but to outperform them. With intuitive dashboards and actionable recommendations, Moz Pro enables users to monitor progress, measure success, and make data-driven decisions.
Key features
- In-depth keyword and SERP analysis
- Competitor and link research
- Rank tracking
- Site crawl
A comprehensive and reliable data set combined with Moz’s strong roots in SEO education makes for insightful and actionable reporting capabilities.
Pricing
Moz offers four pricing plans, all of which include a reporting feature. The standard plan, at $99 per month, provides essential reporting features such as keyword tracking, site audits, and backlink analysis.
If you move up to the Medium or Large plans priced at $179 and $299 per month, you can create custom SEO reports, schedule them, and even add a branded logo. These reports can include ranking data, on-page optimization reports, and site crawl data.
You can also drag-and-drop charts and graphs and add your own notes and observations. The Premium plan at $599 per month offers features over and above customization, like competitor analysis and API access.
Pros and cons
Pros:
- Reliable data set
- Actionable insights
- Lots of informational resources
Cons:
- Limited historical data
- Involves a steep learning curve
If you’re interested in Moz for more than just its reporting capabilities, check out how it fares as an SEO tool in the best SEO tools for small businesses in 2024.
Best local SEO reporting tool: BrightLocal
If your focus is reporting on local SEO, BrightLocal offers a wealth of reporting features to optimize local search visibility. The platform provides comprehensive insights into local search performance, including rankings, citations, and online reputation.
BrightLocal’s reporting capabilities extend to Google My Business insights, allowing users to analyze performance and optimize listings for maximum visibility. With customizable reports, users can effectively track key metrics, monitor progress, and demonstrate ROI to clients or stakeholders.
Key features
- Local rank tracking
- Citation building
- Reputation management
- Insights and analytics for Google My Business listings
- Local search audit
Bright Local combines all the essential SEO reporting features to offer customizable white-label reporting for its users.
Pricing
Bright Local has three pricing plans, all of which include customizable white-label reporting, depending on the features included in the tier you’re at. The first plan, Track, is $39 per month and includes local search rank tracking, citation building, and reputation management.
The next tier, Manage, is priced at $49 per month and gives you a listing management feature in addition to everything in the Track plan. The reporting capabilities allow for tracking and comparing performance across multiple locations.
The Grow plan at $59 per month is meant for agencies managing multiple clients, with added features such as client dashboards and bulk review management.
Pros and cons
Pros:
- Comprehensive local SEO tool
- Reputation management
- Solid customer support
Cons:
- Costly
- Steep learning curve
The comprehensive features and straightforward pricing plans make Bright Local one of the better reporting tools for Local SEO. If you’re interested in local SEO, check out our list of the best local SEO tools for 2024.
Choosing the best SEO reporting tool for you
Those were our picks. Now, let’s help you understand a few things about SEO reporting tools so you can pick tools based on your needs, even outside our list.
What is an SEO reporting tool?
An SEO reporting tool is a platform that allows you to showcase the effects of your SEO efforts and campaigns in multiple different ways. These tools generate detailed reports that help you visualize and understand your site’s visibility, identify improvement areas, and measure your SEO efforts’ effectiveness.
Most good SEO tools offer reporting as a feature. Also, if you have the data, you can create your own reports. However, reports generated by tools are generally superior and more detailed. This is important for agencies and businesses trying to achieve specific KPIs and ROIs for clients and stakeholders.
What other SEO tools would I need to get?
For a comprehensive SEO toolkit, Semrush, Ahrefs, and Moz stand out as top choices. Semrush excels in competitive analysis and keyword research, while Ahrefs provides unparalleled backlink analysis and content optimization capabilities. Meanwhile, Moz offers robust reporting capabilities and educational resources.
With their respected reputation in the industry and reliable data sets, Semrush, Ahrefs, and Moz provide a solid foundation for anyone venturing into SEO.
How much does an SEO report usually cost?
That depends. If you’re looking for an initial assessment of your online assets, you need an SEO audit. Ranq offers a free SEO audit that gives you a detailed analysis of your website’s needs to increase its visibility on the SERPs.
However, if you have an ongoing engagement with an agency for your SEO needs or marketing campaigns, SEO reports are usually part of the package. The level of detail involved may depend on your plan, though.
How do I automate SEO reporting?
While using tools is an excellent way to get a snapshot into your domain’s SEO status, a more comprehensive and reliable method would be to use an agency that offers actionable insights from real experts along with SEO reports.
This way you receive not only data but also advice. After all, what good is data if it’s not used to create an actionable game plan to execute strategies and plans?
Sometimes the best SEO reporting tool is a team of experts to do it for you
If you’re looking for SEO reporting, you should know that the more detailed the reports, the more overwhelming the data can be. Further, a report will only give you n assessment, not a plan. A good report may also indicate actionable steps, but you’ll still need experts to implement changes for you. This is why the best SEO reporting tool for businesses is a reliable and dedicated team of experts. That’s what we have here at Ranq! Leave the SEO reporting to us while you manage your business. Many of our clients did just that, and look where they are!