Diksha Chauhan

An index finger seems to be on the act of touching a screen. The word SAAS is superimposed on the photo, as well as some technological icons related to SaaS.

How to Market a SaaS Product to Leave a Digital Footprint

You’ve finished establishing your software as a service—congratulations! Now, how do you get it in front of customers in such a crowded industry? When learning how to market a SaaS product, then the first thing you need to understand is the importance of your digital reach. How easy your product is to find on the

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Organic Search vs. Paid Search: What are the Differences and Which Provides a Better Return?

If you’re grappling with the eternal debate between organic search vs. paid search, you’ve come to the right place. Finding the most effective and lucrative marketing strategy can be a pressing concern for a business owner.  Organic search, anchored in SEO finesse, champions the organic growth of online visibility through content. On the flip side,

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What Is a Google Core Update? Understanding How the Algorithm Changes Affect Search Engines

Most know that Google’s search engine algorithms are constantly changing to meet the needs of searchers, but not many understand how these changes occur. Meet the Google core update! You might ask, “What is a Google core update?” Multiple times a year, Google rolls out significant changes to the way that their search engine algorithms

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5 Attributes to Look for When Hiring an SEO Agency

Struggling to gain visibility in a vast digital landscape? Frustrated by the constant battle for SERP supremacy? The struggle to stand out online is real.  Fret not because the key to unlocking your online potential isn’t so far away if you hire an SEO agency. However, when search engine algorithms are ever-changing and online visibility

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