Diksha Chauhan

Creating quality content is great, and creating it for your target audience is even better. However, you’re not going to get far without SEO on your side. SEO provides insights into what your audience is searching for, and all your valuable content won’t reach that audience if not bolstered by basic SEO principles.  If you’re […]

You’ve created a lot of content for your website and some of it is doing well, but a lot of it is underperforming. That’s worrying you, and rightly so! If your content isn’t performing up to expectations, that’s valuable effort and resources gone to waste. What can you do to get the most out of

When it comes to SEO, clients are all ears when we talk about traffic and conversions, their eyes are peeled when we show them website design modifications, and they smile when we pitch a new marketing strategy. However, the moment we start talking about SEO audits, their eyes start glazing over. Clients don’t say it,

With today’s fierce struggle for visibility, SEO has emerged as a vital strategy for surviving and thriving for a business. SEO comes with many benefits—increased organic traffic, website visibility, and conversions—along with many hurdles that only the well-trained eye can avoid. That’s why many businesses look to outsource this work only to SEO experts from

Keywords are the starting point for pretty much everything in SEO. Think about it: SEO is about optimizing our online collateral for one particular keyword or another.  If you don’t get it right, though, all that optimization means nothing. This is why knowing how to search websites for keywords is so important to SEO success.

You’ve built a fast and mobile-friendly website, and you’ve been posting valuable, SEO-optimized content. Now you might be wondering what else you can do to rank higher on the SERPs. Welcome to the world of off-page SEO and, more specifically, backlinking!  Backlinking is an incredible way to build your authority, but it takes time, effort,

What’s better than being at Position #1 in Google? Being at position #0!  If you want to become Google’s chosen one for a featured snippet, you’ve come to the right place. Getting a featured snippet can be an extremely effective way to increase visibility and boost the authority of your brand or business. However, is

Your website content is making waves, you’ve just hit your stride in SEO, and you’re seeing some regular organic traffic, and then bam! You wake up one day to find your website traffic has tanked.  Your website may have been hit with a Google penalty.  A Google penalty is a huge issue for an online