Marketing Strategy

For law firms, email marketing isn’t only about sending updates about clients; it’s a key strategy to improve communication, build trust, and drive your business’ growth. In this article, we will cover the foundations of email marketing for law firms, including how to build a list of clients, craft effective messaging, and monitor the performance […]

As a SaaS business owner, you’re always looking for more feedback about your product and how your users interact. No tool is more essential in understanding your customer than the SaaS customer journey. With this resource, you can drive customer conversions, reduce churn, and improve your user’s experiences. This guide will walk through each stage

As a healthcare provider, you’re always looking for ways to get more patient referrals, but it can be difficult to know how to do this effectively.  The good news is that you have the answer within your grasp! This blog will discuss why patient referrals are essential, methods to achieve more referrals, and how you

The healthcare industry has experienced a remarkable transformation over the last five years. Driven by technological advancements, the post-pandemic patient expectations drastically differ from what they used to be. In this rapidly evolving time, the strategies that worked for your healthcare practice or organization yesterday may not guarantee success today. Staying ahead means understanding the

Challenges in practicing family law go beyond the courtroom. You’re not just managing legal cases. You’re navigating sensitive situations and offering emotional support to your clients. In such a scenario, marketing can often take a back seat, yet you know it’s crucial to the growth of your practice. Unlike other general law practices, digital marketing

Branding is often misunderstood. While sometimes, it’s considered synonymous with marketing, other times, it’s relegated to creating a memorable logo or a catchy slogan.  Many healthcare organizations are focusing on marketing or rebranding their practices to recover from the loss of trust caused by the pandemic. Branding should be the first step if you want

Account-based marketing (ABM) has become somewhat of a cornerstone for SaaS companies looking to drive targeted, high-value engagement. Yet, even the most elaborately designed and expertly executed ABM campaigns can fall short without a strong email marketing strategy to back them up.  This is where SaaS email marketing strategies tailored to ABM efforts can make

You’ve probably noticed it. Influencer marketing in SaaS is everywhere. From LinkedIn posts touting productivity hacks to YouTube tutorials on new software solutions, influencers are shaping the way SaaS brands reach their audience. Have you ever stopped to ask why? Why do SaaS companies, with their tech-savvy customers and large marketing budgets, invest in influencer

You know your law firm is skilled in helping clients through their most challenging times, but the truth is unless you have a marketing strategy backing up your practice, your expertise might go unnoticed. Also, not just any generic marketing strategy will do. You need a marketing strategy that emphasizes empathy, trust, and urgency. This

As the purchasing power of B2B healthcare buyers grows, with a 2022 study revealing up to 67% of buyers spending more, understanding how to market your healthcare B2B is more important than ever. With telehealth businesses booming and 5% of all Google searches being health-related, you must understand how to make your healthcare business stand