Any small business knows that if they want exposure online, they need a solid foundation in SEO. Unfortunately, that requires a lot of time and resources that you may not be able to afford; without proper guidance, too, all of that time is wasted. This is the main reason that specialized SEO companies for small businesses exist!
There are plenty of affordable small business search engine optimization companies offering top-shelf services, but what do those services entail? In this article, we’ll run through what SEO companies for small businesses can offer to you at a reasonable price point!
What does search engine optimization for a small business entail?
Search Engine Optimization (SEO) is a set of processes geared toward bringing more organic traffic and visibility to your website by improving rankings on Search Engine Result Pages (SERPs). SEO involves giving searchers relevant, helpful, and top-quality content that answers their questions or solves their problems.
SEO typically involves the following:
- Content creation
- Technical configuration
- Keyword research
- On-page and off-page optimization
- Link building
SEO isn’t a one-and-done practice either. Once you optimize your website for search engines and start ranking for queries, you must work continuously to keep your seat at the table. Because of this, many companies don’t have the energy to maintain SEO themselves.
When it comes to SEO for a small business website, the objective is to get as much return for as little investment. Small business SEO services revolve around finding and plucking low hanging fruits or deploying highly-customized SEO growth strategies up until the results have caused the small business to grow into a larger enterprise.
Does SEO for small businesses work?
The great thing about SEO is that, unlike most marketing practices, SEO works for businesses of all sizes. This game isn’t pay-to-win, and when done right, it’ll bring organic traffic to your website long after implementation.
Basically, in this pond, you’re not a small fish. Rather than throwing money at a wall with social media ads and PPC marketing, the best SEO companies for small businesses can help you leverage SEO to compete against big-box competitors for those top spots on SERPs.
If you do focus on SEO, you can enjoy one of these several benefits:
- More leads and conversions
- Boosted organic traffic
- Stronger domain authority
- Increased brand awareness
- More money in your marketing budget
Still not convinced that SEO is right for you? Check out some of Ranq’s small business success stories in our portfolio!
How much do affordable SEO services for a small business cost?
SEO pricing can vary based on several factors, like the services an SEO company offers, their level of expertise, your business’s SEO needs, current domain authority/rankings, and more. There’s a huge range of price points, but for advanced SEO services, expect to pay around $2.5k to $5k a month.
Just know there aren’t any shortcuts in SEO; once you start, consider yourself in it for the long haul. While the price tag may be pivotal in your decision, it shouldn’t be the determining factor. The last thing you can afford is the fallout from cheap SEO.
What to expect from an SEO company for small businesses?
Okay, now that we’ve covered the basics of what to expect from SEO, let’s dive more into what specific SEO services you can get from an SEO agency!
Technical SEO and copywriting services
SEO involves a blend of content and technical savviness, and neither should be ignored over the other. An SEO agency should offer you a variety of services that fill your website with quality content and ensure they’re meeting technical standards.
On the technical side, you’ll get a comprehensive audit of your website’s current health. Unless you’ve already had some work done, there’s probably a good deal of small fixes that will improve the overall quality of your website. A lot goes into technical SEO, but there are some common issues most websites face.
On the content side, an SEO agency will work to optimize the existing content of your website, focusing on the highest-ranking pages. Many also offer SEO copywriting services to fill your blog with authoritative posts on relevant topics in your industry niche. Each post is optimized to target particular search queries using keywords.
Want to know more? Check out the services offered at Ranq!
Affordable SEO packages for small businesses
As said, a small business needs to do the most with the resources it has available. It’s far more affordable to hire an SEO agency in the long run than it is to do SEO in-house, especially when you consider the value of your efforts. However, your needs and goals will differ from those of larger companies, and the price point should reflect that.
The SEO company you work with should offer specialized SEO packages for small businesses and, in some cases, even a customized small business SEO package designed exclusively for your organization. Further, the small business SEO agency should be able to offer flexible services that can be tacked on if and when you need them. Most of all, though, you should be able to have a sit-down with the agency you work with and get an estimate based on your needs.
Remember: cost doesn’t equal value. Let price be a consideration, but don’t let it be a determining factor. Be willing to set aside a few thousand a month if you really want to see significant change.
Implementation of local SEO strategies
Do you provide services in a particular locale? Local SEO can optimize your presence in those areas, making your brand more visible to those leads and existing customers in your backyard.
Think about how many times someone in your area searches “near me” or “open now.” A small business that relies on local shoppers should try to capitalize on these searches specifically, and your SEO agency should recognize that, too.
How can a website optimize for local SEO? One way is to hone in on geo-specific keywords, such as a city or location. Another is to optimize your Google Business Profile. It could also mean creating hyper-localized landing pages and website content. Whatever needs to be done, an SEO company should be able to handle it.
Real-time access to real people
SEO done right is a team effort. How are you going to “make the dream work” if you can’t get into contact with your team, though? If you’re working with an SEO company for your small business, you should have reasonable access to them at any time.
When searching for an SEO company, make sure they offer omnichannel support. Besides email and phone support, Ranq offers support over a dedicated Slack channel, a Monday project plan, and even video tutorials if ever needed! Plus, at Ranq, you’re talking to real folks that genuinely want to help things go smoothly. Whatever you need, we’ve got your back!
Ranq is the best SEO company for small businesses!
It’s never too late to level up your SEO game as a small business. You can reach your SEO goals on a budget, but you’ll need the best SEO team to help you get there. Ranq might just be the right company for you!
Our dedicated team of SEO professionals will listen to your needs carefully and work within your budget, collaborating with you every step of the way. We don’t offer cookie-cutter solutions, only tailored SEO strategies that will get you where you need to go! Touch base with Ranq for a free quote, and see how you can consistently rank at the top, no matter the size of your business.