Whether you’re looking to bring organic traffic to your website, generate more leads, or create brand awareness and trust, it’s well worth it for businesses of all sizes to invest in a solid SEO strategy.
Depending on the size of your team and budget, you might be weighing up the pros and cons of working with an SEO agency or crafting a DIY in-house strategy. The prospect of quicker results and access to a range of professional SEO tools makes hiring an SEO specialist an appealing option for many businesses. But how do you know what to look for?
This article will guide you through the key benefits of collaborating with an expert in the SEO industry, teach you what to look for when choosing an SEO expert, and explain how to hire the right SEO team to meet your needs.
What does an SEO specialist do?
So, what is an SEO expert, and what do they do?
An SEO specialist can carry out a wide range of optimization and content management tasks to strategically increase the visibility of your website. As a part of their services, an SEO specialist will:
- Evaluate your website’s performance and diagnose issues with site health, traffic, and domain authority.
- Optimize your existing content for search engines.
- Create a content strategy for crafting original content to boost your rankings.
- Strategically optimize internal links.
- Track, analyze, and improve your site’s performance over time.
5 reasons you should be hiring an SEO expert ASAP
Save valuable time and resources
One of the most common reasons for hiring an SEO expert—and one of the biggest benefits of doing so—is the increased efficiency that comes with a high level of subject expertise.
While your team might have the dedication to acquire some basic SEO skills, it’s often more time and cost-efficient to delegate SEO responsibility to a third party. Someone who specializes in SEO already has the knowledge and hands-on experience to do the job well.
The same is true when it comes to saving resources. Hiring the services of an SEO agency can save you the hassle of selecting and investing in software and tools—especially at the start of your SEO journey—since an agency will already have access to a suite of tools. This cash you’re saving can go to other important aspects of your business.
Take advantage of SEO industry expertise
As experts in a fast-developing industry, SEO consultants are well-equipped to navigate the ins and outs of current SEO trends. While other marketing professionals may have plenty to offer your digital marketing strategy, a successful SEO strategy relies upon the up-to-date industry knowledge that only an SEO expert can offer.
From a preference for conversational queries and helpful content to an emphasis on optimizing E-A-T (Expertise, Authoritativeness, and Trustworthiness) signals, 2023 is already being defined by the latest SEO trends—an SEO agency at the forefront of digital marketing can make sure you don’t get left behind.
Diagnose and optimize your existing content
If your existing blog content isn’t drawing traffic or leading to conversions, an SEO expert can assess the health of your existing content and make tactical revisions. Ranking issues might be caused by low-quality content, low-stakes keywords, a lack of indexing, or simply your blog being too new!
An SEO expert can accurately diagnose the cause(s) of low performance, saving you time and getting optimized content live ASAP.
Get consistent content and long-term analytics
A key benefit of working with an SEO expert (and a feature to keep an eye out for when choosing who to work with) is the acknowledgment of SEO as a long-term marketing strategy.
An SEO expert understands how to play the long game, gradually building your online presence, performing site optimizations, and publishing content that delivers, time after time. Detailed performance reports can help you track and adjust your SEO strategy along the way.
Position yourself over your competitors in search rankings
98% of internet searchers select a business that appears on the first page, and everyone wants to be there.
Improving search rankings and landing a first-page search result is a competitive business. For one result to move up in the ranking, another result has to move down. In the world of SEO, knocking out the competition needs to be a crucial part of your strategy.
An SEO expert is uniquely situated to conduct competitor analyses and identify the keywords that can help you edge your ranking above that of your competitors. Unlike those working on their SEO strategy in-house, an SEO agency is well-versed in the complexities of fine-tuning your website and content with search optimization in mind.
How to hire an SEO expert that meets your needs
Find an agency that meets you where you’re at
As you set out to find an SEO agency that can meet your business needs, consider your specific requirements and goals. What will SEO success look like for you?
Considering an SEO agency with case studies from within your industry can be a great way to ensure they’ll have the relevant industry know-how to craft a successful strategy. Similarly, if you’re a small to medium-sized business, opting to work with a boutique SEO firm can provide an affordable—and personalized—alternative to larger agencies.
A quality SEO agency will be able to offer a custom strategy based on your company’s needs for content optimization at a rate and pace that works for you.
Talk through your SEO needs
No two businesses have the same marketing needs. Establishing what you’re trying to achieve through SEO is a crucial part of collaborating to create a custom SEO strategy for your business.
Before signing with an SEO agency, talk through your hopes, aspirations, and concerns regarding putting an SEO strategy into action. Specific types of content you’d like to see? Name them! Technical concerns regarding your website? This is the time to bring them up!
Prioritizing clear communication from the outset is a great way to keep all parties on the same page.
Have them run an audit of your website
A comprehensive SEO strategy involves so much more than creating new content. Ranking issues can be caused by a range of factors, from poor security and missing sitemaps to broken links and duplicate content.
Running a technical audit of your site’s health is a concrete way for an SEO specialist can create a list of issues to address. These can then be prioritized and resolved, optimizing the functionality of your website and building a strong foundation for your SEO performance.
Looking for an affordable SEO specialist? Try Ranq!
As you can see, an SEO expert is a remarkable way to boost your website to the top of the SERPs. And while there are many SEO specialists out there, you need one that can meet you where you’re at and achieve your goals in the long term.
Ready to kick-start your SEO strategy? Ranq offers a comprehensive custom digital marketing strategy, complete with content creation, technical SEO, and tactical outreach. Our team is here every step of the way to ensure you see content marketing and SEO success.
Reach out today to place your SEO strategy in the hands of the experts at Ranq, and be prepared to see results!