Whether marketing experts and SEO agencies love it or hate it, a lot of businesses use GoDaddy for their web hosting needs.
As a result, the need for GoDaddy SEO services, tips, and solutions is quite high.
A simple search for these things shows that currently, the site itself (GoDaddy.com) is taking up the entire first page of search results.
While their information can be helpful, they don’t always have all of the answers that people need.
As such, we wanted to create a simple guide to better help people understand GoDaddy and how to effectively incorporate SEO, with or without the help of the hosting provider.
GoDaddy does offer its own SEO services and tools, which we’ll discuss in this guide. However, they might not be the best solution, and more importantly, they might not be worth the money or the effort involved on your part.
When trying to decide what to do with your SEO on a GoDaddy site, there are a lot of things to consider.
Read on to learn why you need to work on your SEO to improve the optimization of your GoDaddy site. Then, you’ll get a glimpse of the solutions and services offered by GoDaddy SEO for website owners, as well as plenty of insight as to how you can go about improving your search engine optimization.
We’ll provide tips, resources, and all the reasons why GoDaddy SEO should be on your priority list.
Plus, if you decide that you don’t want to take this process on by yourself, our team of dedicated experts will be here to help.
We provide a variety of SEO solutions for clients from all industries, including specialty services like GoDaddy site audits, SEO campaigns, and more.
For now, let’s learn about why this optimization process is a little different than it would be for WordPress or another host.
Why should you improve your GoDaddy site’s SEO?
Today’s consumer is committed to the power of the search engine. Google has created SEO guidelines and best practices to ensure that relevant websites show up when people search for the right keywords and phrases. They are working for the consumer. Their job is to provide the best resources possible.
If you want to be one of those resources, you have to optimize the content on your GoDaddy site, along with the rest of your online presence.
However, for the sake of this guide, we’ll focus specifically on your on-site content. Like any website, you need to optimize because it’s how you will be found.
What parts of GoDaddy’s services should you be using, though? Should you use them at all or outsource to other SEO solutions? Speaking of outsourcing, what about hiring an SEO partner to handle everything?
Sure, the DIY solutions are designed to be easy enough for you to manage, but do you really have the time?
Don’t panic– we’ve got you covered.
In this guide, we’ll go over everything that you need to know about optimizing your website when it’s hosted by GoDaddy.com, including what the host offers, whether it’s worth the money, and what you can do to improve your optimization and increase your visibility.
Plus, we even have some other resources that will help you along the way.
Let’s get started by discussing what GoDaddy SEO services include, and whether they should be on your radar or if there is a better solution.
GoDaddy’s SEO services
GoDaddy was one of the first big-name domain hosts, and it has continued to grow and thrive over the years. Like many hosting providers, the site also offers an array of resources and tools for website owners. Those tools have evolved over the years to keep up with the changing needs of websites and online marketing efforts, and today the site has a huge focus on SEO services and helping people optimize their site.
So, what exactly does GoDaddy offer? For website owners, the host claims to provide the following elements with its SEO services:
Dedicated Account Manager
Every GoDaddy client that uses their SEO services is promised a dedicated account manager that is an expert in search engine optimization and focused entirely on their campaigns. While this is helpful, it’s quite common in any SEO agency that you would have a dedicated partner or expert.
Ongoing Management and Optimization
Your account manager will also be responsible for handling the ongoing management and monitoring of your SEO campaigns. This will allow them to improve optimization efforts over time and make changes based on reports and analytics. They will work to improve your rankings significantly, but they do seem to have a heavy focus on rankings. There are other elements of optimization that need attention, too.
Offsite Optimization Services
GoDaddy claims to offer a few different offsite services, including submissions to various directories and search engine indexes.
They also have social bookmarking and link building services, but they may not offer the best practices or most personalized approach. It’s important to inquire about this when getting your information so you know exactly what you’re getting.
Optimization Recommendations for Your Website
Of course, GoDaddy also offers its own recommendations for onsite optimization to help you improve your SEO efforts. The quality of those recommendations seems to be decent, considering that the biggest focus is on things like meta tags, title tags, and images. These are elements that are often forgotten in SEO, after all, so it’s good they aren’t overlooked here.
This is one area where GoDaddy really doesn’t seal the deal– they claim to offer content that consists of “usually around two paragraphs”. The current acceptable length of content for Google is around 1000 words. Not only that but what can you possibly convey of value in just 200 words? They also claim to work with keywords and backlinks, but their practices may not be the best.
How much does it cost?
GoDaddy’s SEO services have two different pricing structures.
There is a Search Engine Visibility feature that is available for $6.99 per month, which is a plugin that offers assistance in creating an SEO-friendly website.
However, this is an automated tool doing a job that might be better done by a person. Still, for those on a budget, it might do the job to start.
GoDaddy also offers the SEO services that we discussed above, but those are priced individually. You can contact the company to discuss your needs and get a custom quote for GoDaddy SEO services. Then, you will be able to decide if the money is worth what you’re getting, or if there is a better option out there.
Is GoDaddy SEO worth it?
Honestly, using GoDaddy SEO is probably not the best option. The services are affordable, for sure, but what are you really getting for the money? For those on a budget, it might be better than nothing.
However, some of their practices seem like they might edge on black hat tactics, which could ruin your online existence, so you have to be really careful about staying informed as to their efforts.
While you could get cheap SEO from GoDaddy by taking advantage of their services, optimization is not a place where you want to focus too much on cost.
Not only that, but a “cheap” optimization solution isn’t going to be the best choice for your website. If you want the best results, you have to pay for the best SEO services.
That doesn’t mean that you have to spend a fortune or even hire the most expensive company. It just means that while these discount SEO solutions might offer a quick fix for some, there are usually much better ways to incorporate SEO without spending a lot of money on the process.
Read on to find out how you can optimize your own GoDaddy website, as well as other resources that can assist you and the value of having a dedicated SEO partner that specializes in solutions for hosting services like GoDaddy and others.
How to optimize GoDaddy SEO
Instead of spending your money on the automated feature from GoDaddy or relying on their debatable SEO services that may or may not get you where you need to be, you could choose to work with an external SEO expert.
GoDaddy employees aren’t the only ones who know how to optimize one of their sites effectively. In fact, the process is basically the same as it would be for any other hosted site, and the experts know how to deal with the GoDaddy hosting platform.
The platform interface for GoDaddy site owners makes it fairly simple to optimize pages on their own, or to at least get started on optimization efforts. You can use the SEO Checklist feature to optimize all of the pages on your site in a matter of minutes.
You’ll even be given suggestions about on-page content and URLs, as well as other potential opportunities for improvement.
Perform an Audit
The first step in optimizing your GoDaddy website is to perform a full audit of the current state of the website and its existing SEO. You’ll want to go over every page with a fine-tooth comb to ensure that you catch every detail. This is where having an expert on your side can come in handy.
An audit is necessary because you need a starting point for your new strategy. If you don’t know where you stand, you can’t figure out where you need to go or how to get there.
This doesn’t have to be a formal document or presentation. Just go through your site and make notes about where things could be improved or areas that definitely need attention.
Do Keyword Research
You’ll also still need to perform keyword research, just like any other website hosted on another domain or server. Regardless of your industry, you’ll want to use keyword tracking tools and reports to determine the leading keywords in your market.
That way, you can create targeted content and ensure that you get a higher conversion rate with improved leads and lead quality.
Once you determine what keywords are important, you can incorporate them in your SEO strategy. Make sure that you look into local keywords if you have a local business because that is what will help you get discovered. People can’t know you’re a Chicago realtor if you don’t tell them, for example.
Create a Sitemap
Every website needs a functional sitemap. GoDaddy sites aren’t excluded from this. In fact, this is a place where it might be even more important to have a functional sitemap on hand. If you’re not familiar with the process, let an expert help.
You can also find sitemap tools and examples online. There is a certain structure to follow for GoDaddy websites and certain guidelines are in place for search engine compliance.
If you don’t follow the best practices or give your site a proper sitemap, it could seriously affect your optimization efforts.
Implement and Monitor
Once you’ve taken the time to create a solid SEO strategy and prepare your GoDaddy site for optimization, you’ll be able to start implementing the various strategies and keywords that you have in mind.
You can also monitor the campaigns and optimization efforts with the assistance of detailed reporting and analytics tools that are available from Google and others.
Monitoring is critical to the ongoing success of your SEO efforts. The rules and best practices of this process are always changing and the effectiveness of your campaigns might change over time, as well.
The analytics tools exist for a reason. Take advantage of them to keep an eye on your optimization efforts and ensure things are going well.
These are some of the most important ways to improve your GoDaddy SEO. Up next, we’ll talk about other ways that you can improve your visibility and increase your optimization efforts with the available resources that you can find online.
Other ways to improve visibility on your GoDaddy site
Even if you opt out of using the full suite of SEO services from GoDaddy, there is one tool that they offer that could assist you in improving your visibility on a very basic level. On your Product Page, there’s business information that you need to fill out. Then, you’ll want to go to the Search Engine Optimization dashboard and click “Start”, which will walk you through the entire automated process.
They cover basic things like your product or service, your industry, whether you’re a local, national, or global business, and so forth. They’ll also offer popular phrases and optimized title suggestions.
Through the entire process, the automated Search Engine Visibility tool offers assistance and suggestions to help improve optimization efforts. It’s pretty basic, but it’s better than nothing and it’s actually a great starting point for a more dynamic SEO campaign.
One area where a lot of people forget to focus can actually gain you a lot of visibility, both for your GoDaddy site and for your existence in general: offsite content. Your website does need to be as close to perfectly-optimized as possible. However, there’s a lot more to SEO than that.
Offsite Optimization Basics
You’ll want to include your GoDaddy site URL in all of your NAP listings (name, address, phone number). You’ll also need to go through these listings on various sites and directories to ensure that they are accurate and consistent.
Google will deduct points for inconsistent listings, even if it’s just the difference between the use of “Avenue” and “Ave.”.
Choose one standard NAP that includes your URL and stick with it. That’s all there is to it.
Speaking of contact information, you’ll also want to capitalize on online directories and websites that relate to your industry or niche. These are great places to get listed, share links, or create relationships that will help you increase the visibility of your brand and your GoDaddy website simultaneously.
Here are a few more offsite tips:
- Make sure you’re building legitimate links. Quality counts for everything.
- Take advantage of all local SEO opportunities if you’re a local business.
- Utilize and optimize your social media pages effectively.
- Check up on your offsite content as a part of ongoing SEO monitoring.
Other GoDaddy SEO resources you can use
In addition to what we’ve discussed here, there are some other GoDaddy SEO tools and resources available. There is a Website Builder available that can help you build a modern, mobile-friendly, optimized website for your GoDaddy domain. There are also other plugins and tools available that can be found with a simple search.
GoDaddy offers its own Digital Marketing Suite, which offers a variety of customized marketing solutions for site owners that use the domain host.
The company feels that offering exclusive services gives them the competitive advantage because they are helping improve their own websites, essentially.
If you want to learn more about GoDaddy SEO and the available tools and solutions, check out the following resources:
- Set Up My Site
- Optimize More Pages
- GoDaddy Search Engine Visibility Review
- PCMag’s GoDaddy Web Hosting Review
- GoDaddy’s SEO Tools
Remember, as we said earlier, the host of your website doesn’t affect the way that you do SEO for the most part. There might be a few different things that are specific to GoDaddy sites that you need to deal with, but ultimately it’s all about finding the best resources to create a successful SEO strategy overall.
If that includes using the tools available from GoDaddy, that’s an option that is available. There are certainly enough resources out there to at least get a good start on your optimization and you can find all kinds of reviews to help you decide whether it’s worth the investment.
Be sure to take advantage of anything that seems like it will help you with your SEO goals.
However, if you want to maximize your success with SEO on GoDaddy or any other hosted website, you really should consider hiring professional SEO experts to do the work. Read on to find out why, and what we can do to help.
Need help improving your SEO?
Doing your own SEO or using tools like GoDaddy SEO services might be a basic or temporary solution, but it’s not the best way to make the most of optimization and take the lead on the competition. If you truly want to take your business to the next level, you should hire an SEO partner that is an expert at hosted sites on platforms like GoDaddy and others.
At Ranq, we have years of experience in optimizing content for GoDaddy sites and other hosted websites. We can offer a completely customized SEO solution for your business, no matter where your site is hosted, and give you dedicated service with expert knowledge of the optimization process, best practices, current guidelines, and more.
If you’re looking to improve your GoDaddy SEO but you find that the resources available just aren’t what you want, consider adding a more personal touch. With our boutique SEO services, you will be able to get everything that you want out of your optimization efforts for your website and offsite content alike.
Now that you understand more about the nature of optimizing your GoDaddy website, it’s easier to see where you can benefit from the assistance of a partner like us. Call us today to discuss your SEO needs and find out how we can help. When you let us take care of your GoDaddy SEO, you’ll be able to put your focus back on your business, where it belongs.