As a chiropractor in the modern world, you have to capitalize on all of the available resources to reach your potential patients. Providing people with the resources that they need starts by knowing what that is and how to deliver it. SEO, or Search Engine Optimization, is one area where most healthcare businesses can use […]

The real estate market is always more complex than it seems. Fortunately, of all businesses, realtors can probably understand the fickle, yet critical nature of SEO and online marketing. If you’re not yet familiar with search engine optimization and its role in real estate, this guide will help you learn everything that you need to

Being in the hotel industry can be hard, especially in the SEO arena. How can you hope to compete with the large chains with deep pockets? Fortunately, SEO is a low-cost strategy that doesn’t require any ad spend and reaps a huge return on investment in the long-run. And there are certain techniques you can

The days of looking you up in the Yellow Pages are long gone. Today people search online for both healthcare topics (80%) and medical practices (36%). And all-important word-of-mouth has gone virtual too, with 92% checking online reviews for local businesses. Bottom line: if people can’t find you and check reviews about you online, you’re

It used to be that word of mouth was one of the best advertising tools for professional services like plumbers. While it still can be a valuable tool, there’s a different kind of word that needs to be spread: the online word.  This is done by using SEO, or search engine optimization, to position your

Sometimes, it’s good to have help. When it comes to SEO, it’s a process that requires attention to detail and knowledge of the industry. A lot of it you can pick up as you go, but in many cases, it will prove to be more beneficial for you to consider an SEO partner to assist

Plastic surgery is already an optional procedure. There is a huge, competitive market out there and many practices have already gone through the work of optimizing their websites for SEO, improving their business listings, and making sure that their off-page content was up to par. If you have yet to do this, you need to

If you’re a startup, especially one with funding, odds are you want to move quickly. “Move fast and break things,” and all that, right? And when you want to move quickly, it’s easy to gravitate towards user acquisition strategies that produce results — any kind of result — today, so you can tweak, optimize, and iterate today.  That’s not